Buc-ee's BBQ Rub

Build flavor before the fire even starts.

Buc-ee’s BBQ Rub is a well-balanced blend of spices designed to create bold flavor and a perfect crust on everything it touches. With a foundation of salt and pepper, a touch of smoked paprika, and a hint of brown sugar for subtle sweetness, it delivers depth without overpowering the meat. Whether you’re smoking low and slow or grilling hot and fast, this rub brings consistency and confidence to pork, chicken, beef, and more.

Why pitmasters keep it close:

• Balanced mix of savory spices with light sweetness

• Smoked paprika adds depth and warmth

• Helps form a flavorful, even crust

• Works great on pork, chicken, beef, and beyond

• Easy to use for weeknight grilling or weekend BBQ

A no-nonsense Texas rub—simple, reliable, and ready for the grill.